We have all seen the web sites that promise, for a fee, that they will increase your ranking for Google searches. The sites promise some type of a ‘secret sauce’ formula that is 100% guaranteed to improve your stats and improve how your site shows up when a Google search is done. But over at the Google blog, they explain how the system works. On the Google blog site it states:

The most famous part of our ranking algorithm is PageRank, an algorithm developed by Larry Page and Sergey Brin, who founded Google. PageRank is still in use today, but it is now a part of a much larger system. Other parts include language models (the ability to handle phrases, synonyms, diacritics, spelling mistakes, and so on), query models (it’s not just the language, it’s how people use it today), time models (some queries are best answered with a 30-minutes old page, and some are better answered with a page that stood the test of time), and personalized models (not all people want the same thing).

There is an unfortunate side to Page Ranking and the ability of anyone to increase their position in the Google scheme of things. One only needs to do a Google to find those souls who have been banned from using Google Adsense because of some deceptive practices.

Bottom line. Be very, very careful in what you sign up for. You may end up losing more than you gain.

Comments welcome.

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