The Internet: Global Schmobal
I would like to introduce for your reading pleasure, Isabella Mori, who is a guest blogger hailing from our neighbors to the north the lovely country of Canada. Please welcome Isabella to the Lockergnome family.
“I was born in Germany to a father whose ancestors had been flitting all over the Baltic triangle for centuries — Germany, the Baltics, Russia, Finland, Sweden, all over the place — and a mother with, also, very travel-friendly ancestors (one of them Ludwig Becker, an artist and naturalist with the Burke-Wills expedition). I grew up listening to my grandparents moving effortlessly between German, Russian and French. So international blood flows quite nicely in my veins — so much so that by the time I was 5, I had decided to live somewhere else. Which I did: the UK, Paraguay, Chile, and for quite a while now, here in Canada.
When my happy fingers first touched the Internets (in 1985, back in the days of Archie and Veronica) I was ecstatic — now we can get real global, I thought!
And here we are today, with blogs and Twitter and Skype and what have you, and we’re global, right? Right?
On the surface it looks like it. Even Eritrea and Abkhazia (quick, show me where that is on the map!) have Internet access. But let’s scratch a bit…
Ask Google the simple question, “How global is the Internet?” and you get two hits, one of them as recent as 2002. Seventeen more if you ask the same question on Altavista. Well, that feels special: Of the, say, 15 billion pages on the Web right now, I’m one of the 19 who ask that question out loud.
10% of the IP addresses out there are in China — the third IP-address richest country in the world. When’s the last time you went to a Chinese Web site? How about an Italian one, still in the top ten? (You might want to try Beppe Grillo’s, for Italy’s version of Jon Stewart).
A few of the 19 hits for the question I just mentioned leads to a symposium by the Social Science Research Council, held last October, entitled “The Myth of the Global Internet“. It couldn’t have generated much interest — I couldn’t find a single write-up of the event. Here is part of the symposium’s announcement:
There are … many issues and processes which might question the ‘globalness’ of the Internet. Access and speeds of networks differ considerably resulting in different uses worldwide, localization techniques and DRM systems construct new borders resulting in different Internet experiences, different governments hold different opinions on Internet governance, government firewalls keep large parts of the globe locked in filtered worlds, local uses of the Internet grow considerably faster than International uses, languages and cultures are barriers for genuine global debate.
My guess is that all of this is correct — particularly the different levels of accessibility and differences in language in a still text-driven Web — but I think there is one more thing: The Internet is driven by the U.S., and the U.S. does not really think global. To caricaturize it a bit, in the U.S., “global” means Chinese food, holidays in Mexico, and the Beatles. But few people in the U.S. care who France’s most popular musician is, or India’s biggest movie star, or China’s most celebrated scientist, or what the latest-breaking news in Australia are. As long as that’s the case, and as long as the U.S. dominates the Internet, we won’t have a truly global Web. (Not that it would get any better if Iran dominated the Internet, but that’s a different story.)
In the meantime, I’m trying to do my little bit, partly inspired by an old poster encouraging people to think globally that I received for Earth Day. I try to point out here and there that there is life beyond them thar American hills, and the other day I posted my first bilingual post.
But as Kevin Driscoll said back in 2005, “It is easy to pin ‘global’ on to the Internet because architecturally it has the potential to become ‘global’ … but we are not there yet.”
Hailing from Vancouver, Isabella Mori from Change Therapy is Canada’s blogging psychotherapist and because she likes blogging so much, she also writes at Alphablogs.”
As always comments are welcome. Have a great day, Ron.

15 Comments
Don Naphen
May 26th, 2008
at 5:53am
Many good points and/or observations Ron, but as always, one can sometimes lose sight of things due to ones own perspective of what something “should” be. To me the Internet is a tool that I use every day. Yes IT IS GLOBAL if one wishes to avail themselves of the numerous services offered, OR one can simply use it selfishly! I personally pay most of my bills on line, enjoy checking into your blog, and doing all sorts of things that interest ME. I suspect Isabella views the way I utilize the Internet as selfish, self-serving or any number of other reasons. I respect her position but have read this sort of thing many times before. She can’t possibly monitor the viewing habits of everyone on the Internet, so her perception of what is going on is flawed, as the world wide activity is impossible to monitor! I was following the successful landing of the Phoenix probe on Mars yesterday, and if that wasn’t a global event (and then some!), what is? LOL
isabella mori
May 26th, 2008
at 7:58am
thanks for having me as a guest, ron, and for indulging my latest pet peeve, the global web. i’d be interested to see what other people think of the topic!
Ron Schenone
May 26th, 2008
at 8:42am
Hi Don,
Thanks for stopping by and sharing your opinion.
Hi isabella,
You are most welcome. It is a pleasure to have you sharing your thoughts with us as well.
The best to you both, Ron
isabella mori
May 26th, 2008
at 10:50am
hi don – thanks for the comment.
of course i couldn’t write a 5,000-word post, so there are only a few points of view included here.
yes, watching the mars landing is global, no question about it.
not quite sure how paying one’s bills online is global – or is that not what you meant to say?
i was actually not thinking of the term “selfish”. “anglocentric” is a term i had used before, or concentrating one’s online activities on english-speaking sites originating from english-speaking countries, discussing mostly topics of interest to the english-speaking world.
i’d be interested in a few links to where you have read this before, that would be a great addition to this article!
Luciano Passuello
May 26th, 2008
at 1:58pm
I’m a blogger from Brazil, who collaborates closely with a friend in Australia, writing a comment to a post written in Canada for a blog which is probably mostly read in the US.
That’s pretty global to me…
isabella mori
May 26th, 2008
at 6:04pm
thanks for your comment, luciano!
may i ask you a question?
what’s your ratio of brasilian readers to readers from english-speaking countries?
How global is the internet really?
May 26th, 2008
at 6:18pm
[...] you can find us over at Ron Schenone’s blog, investigating the question of how truly global the internet is. Ron Schenone blogs on one of Chris Pirillo’s Lockergnome [...]
ZenWarrior Fuosing
May 27th, 2008
at 5:01am
First, this is *NOT* a plug or an endorsement for the mentioned product/service because Linden Lab has its own very significant issues, but the most global place now on the internet may well be Second Life.
It is one of the very few “American/English-speaking” places online where I often hear, “Anybody here speak English?” Another comment heard fairly frequently is, “This is like the United Nations!” And recently, I’ve begun to see several sim owners looking for people who can translate English into languages ranging from Portuguese to Korean.
To emphasis one point made by the author, the people who seem most uncomfortable with this truly global environment in Second Life are indeed Americans. And, those who speak the fewest other languages other than their first are Americans.
But again, because of policies and behaviors by the owners of Second Life, this public comment is far from being ringing endorsements of Second Life or Linden Lab.
Matt
May 27th, 2008
at 8:33am
True, there are things you can do on the internet – a lot many of them – that are global. That doesn’t take away the fact the writer mentions – the Net is pretty US-centric.
I have been an active internet user for ten years. And how often have I landed across non-English language websites? Much, much less than 1 %.
This is despite the fact that there are millions of non-Engish websites.
Looks to me like the internet is developing as isolated patches in a way. You have the big large patch of the US and English centric internet, and then you have a lot of smaller patches which are pretty much out of sight for many outside them.
isabella mori
May 28th, 2008
at 9:09pm
zenwarrior – what you say about second life is interesting – the question of “does anyone here speak english” is very telling.
i wonder whether the international character of second life has something to do with the fact that it is not purely text-driven?
matt – the word “isolation” is quite useful in this context, i think. and i wonder to what degree this isolation is one-way, i.e. “anglocentric” internet users are not very knowledgeable of non-english web sites whereas others, say brazilian or indian users are also aware of english web sites. that’s the way it has worked in culture for decades. is the internet going to replicate that?
Svetlana Gladkova - Profy
May 28th, 2008
at 10:52pm
Isabella, this truly is a very thoughtful post. To me personally Internet is pretty global since I live in Russia myself but I do most of my work dealing with people in the US and some of the work talking to people in various European countries, Australia, Canada, China, India. And internet is global in the fact that it actually enables such international communications without efforts.
But as soon as one arrives to the Silicon Valley it becomes pretty obvious why the internet for the English-speaking world (I don’t think the Chinese people visit lots of non-Chinese sites, same goes for the majority of people here in Russia) is really focused on the US: it is simply because so many great websites and web products are developed and launched in the Valley. And so much money invested in the internet in the Valley also guarantee that we will mostly bump into US-made websites. And even worthy products originating in other countries are mostly taken to the US once they get funding – that’s just the way internet business operates, in my opinion.
Jacob from Group Writing Projects
May 29th, 2008
at 7:35am
While I do agree with the statement that country-specific domains does not a global Internet make, I don’t think the Net is so US-centric anymore.
People want information in their own language, and are most likely to respond if the perspective is relevant to their culture. Most people begin with the search engines, which try hard to make sure you only find information in your language.
Bloggers usually blog in only one language, and so will tend to link out to sites in that language because they want their readers to find the links useful.
As a blogger in English using Google.com, most results will come up from US-based sites – Google.ca and Google.co.uk will not have the same results – but there will be results from those other English-speaking countries.
So just like in the real world, its the language and culture that keep us from a true global village, but at least online we don’t have to worry as much about physical obstacles.
OneStonedCrow
June 1st, 2008
at 12:54pm
Hey Isabella,
Thank’s for the note and apologies for taking so long to reply …
Yes, apart from government censorship restrictions in different countries, affordability and educational sophistication, I think that in the physical sense, (perhaps ‘ethereal’ would be more accurate?), the internet IS global, … it’s everywhere, like the air we breath. (Interesting side questions would be: What chaos would ensue if the internet suddenly crashed, how many lives would be severely disrupted or even destroyed? What psychological distress would people suffer if they were deprived of the internet, can we distinguish between the reality of physical and cyber existence?)
I guess that “global” means different things to individuals, just before I received your note I’d read a BBC article in which some internet guru said that people are becoming more “selfish” in their surfing habits, meaning that they have a specific objective in mind when accessing a website and tend not to be distracted by other links on the page like ads.
To me, “global” means access to information and communication. I have never traveled anywhere out of southern Africa and besides my immediate family and a few friends, I’m a pretty solitary individual. Global to me means being able to communicate, through programs such as Stumble Upon and chatrooms, with my peers who, though we were separated by space and primitive technology, shared a collective experience in time. Having grown-up in apartheid South Africa, which had some of the most severe censorship laws in the world, I appreciate and am grateful for unrestricted access to information.
regards
graham
Lifecruiser
June 8th, 2008
at 10:47am
I totally agree with you Isabella. I’ve been blogging since 2005 and haven’t landed on many non U.S blogs – despite the fact that I myself am Swedish.
I do feel that US is dominating the blogosphere, without doubt and that there also are special groupings too. Maybe I feel that even stronger since I come from a smaller country like Sweden.
Since I’m a passionate traveler myself and love to visit other countries and experience the difference, I do wish that it was easier in the blogosphere to do just the same thing. It’s a bit more difficult since many of us not originating from the US are writing in English which is not our first language, so we loose some of our “reach-out-ability” I think.
The translator tools just don’t live up to it. Yet. I hope it improves.
Sometimes I also feel like many from the US not are interested in the rest of the world. I might be wrong, but that’s how it feels
isabella mori
June 8th, 2008
at 11:40am
again, thanks for all the comments. one thing i have learned from this: the term “global” means different things to different people!