LifeLock CEO Todd Davis Had His ID Stolen
- 12
- Add a Comment
You’ve seen the ads on television. This guy has his social security plastered on the side of a big truck and challenges anyone to try and steal his ID. You see this guy, CEO Todd Davis, is using LifeLock and he claims he is totally protected. What Todd doesn’t mention is that a guy in Texas cracked Todds ID and made off with $500 after using his social security number.
But now people from Maryland, New Jersy and West Virginia are claiming that LifeLock does not provide the protection claimed by the company. In a AP report it states:
Paris said the fact Davis’ records were compromised at all supports the claim that Tempe, Ariz.-based LifeLock doesn’t provide the comprehensive protection its advertisements say it does.
“It’s further evidence of the ineffectiveness of the services that LifeLock advertises,” said Paris, who is lead attorney on the three new lawsuits, the latest of which was filed this month.
Davis learned about the fraud in Texas when the payday-loan outfit called to collect on the loan, he said. He didn’t get an alert beforehand because the company didn’t go through one of the three major credit bureaus before approving the transaction.
Davis said it’s possible driver’s licenses have been issued to other people in his name because of the widespread availability of his personal information — and because of what he described as the flimsy mechanisms in place to report that kind of fraud.
Paris noted that LifeLock charges $10 a month to set fraud alerts with credit bureaus, even though consumers can do it themselves for free.
Unfortunately this appears to be another of those gimmicks that promises a lot but doesn’t deliver. Anyone used LifeLock?
What’s your opinion?
Comments welcome
12 Comments
Zenium
May 22nd, 2008
at 5:34pm
Well it looks like I will not be renewing my lifelock contract.
Does anyone know of a good reasonable price identity protection service? I don’t particularly care for experian because they nickel and dime you with add-ons services.
Any ideas?
Michael Henry
May 22nd, 2008
at 9:50pm
Not to brag or anything but Pre Paid Legal and Kroll Background America have a product that offers true Identity restoration services. One of my clients had someone steal her identity and rack up $16,000 on a providian visa. She was notified when it occured but never checked her email (she’s kinda old) and didn’t find out until she got the collection letter in the mail. So she called Kroll and they had her sign a limited power of attorney and they restored her ID back to where it was before it was stolen. Feel free to visit the link and ask any questions you like. I haven’t found a ID theft product yet that covers all five areas of ID Theft and gives restoration services for pennies a day. http://www.prepaidlegal.com/idtheft/michaelhenry70
Mike Henry
Doug aka nullvariable
May 22nd, 2008
at 11:01pm
Theres no replacing common sense and personal care with a $10 service. Controlling your personal information and taking care to maintain such things as saving separate from checking are the best ways to protect yourself.
gtpeach
May 22nd, 2008
at 11:02pm
Zeniunm - try DIY.
Most banks have zero liability policies. As do most major credit cards these days. Monitor your accounts closely and you won’t be thieved.
isabella mori
May 22nd, 2008
at 11:08pm
i don’t know if i have my head in the sand or something but i just can’t warm up to all the broohaha about identity theft. i know it’s a serious problem (a friend of mine worked for a collection agency for a while and told me some hair-raising stories) but i just can’t help suspecting that so much of this is about fearmongering. and i have a bone-deep aversion against that.
btw, would love to right a guest post for you. for a taste of what i might have to offer, go here - and yes, i am capable of writing in capital letters
Amaze N You
May 22nd, 2008
at 11:17pm
Just goes to prove you can’t trust what cha’ see on tv…
The irony here is amazing, yet not surprising.
@Ron, i’d be happy to give the guest blogger thing a shot. Shoot me an e-mail.
Been writing for about 3 years now.
insurgent
May 22nd, 2008
at 11:52pm
Just freeze your credit with the bureau’s directly:
http://clarkhoward.com/topics/credit_freeze_states.html
Raymond Larabee Jr
May 23rd, 2008
at 12:17am
Like the article says. You can do all of this fraud alert stuff yourself. It’s not that hard.
Ron Schenone
May 23rd, 2008
at 2:53am
Thanks to everyone who has posted a comment on this subject. As always you have all provided valuable information, some of which I will share with all of my readers.
Best Regards, Ron
Kevin Dement
May 23rd, 2008
at 4:46am
Like the article said. DIY.
checkdafacts
May 27th, 2008
at 7:23pm
Wow. This article was obviously written by someone that doesn’t have the facts. First, Davis wasn’t held liable for the $500 dollar loan; LifeLock covered it as they advertise. Also the loan was opened because payday loan places don’t usually perform credit checks which in turn wouldn’t prompt the fraud alerts. Finally, if you actually read about LifeLock they do provide services that people cannot do for themselves and the ones you can do they perform as a convenience. You always change your own oil and cut your own hair? Seriously, if you want to write articles have the facts.
Ron Schenone
May 28th, 2008
at 6:35am
Hello checkdafact,
Thanks for sharing your opinion. It is appreciated.