Apple Sells 66% Of All Computers Over $1,000
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Well Apple must be doing something right since in the latest NPD figures for brick and motar store sales, Apple sells 66% of all computers over $1,000. Yes, I know. Most computers users only spend about $500 since for sufing the web, sending email and the like, you don’t need a monster system. But this goes back to what I have been saying. Those PC vs Apple commercials must be paying off for Apple.
According to the Apple blog:
Doing a little bit of fuzzy math, it seems that only around 12% of people even buy a computer that expensive. The price point could be Apple’s biggest competitor. When people are looking for a computer to surf the web, send email, and maybe do some word processing, spending $500 is probably a lot more enticing than double that amount. A Mac around the price of a 16GB iPhone might help Apple’s overall market share really grow.
It seems that Apple is enjoying a well earned profitable year and 2008 should be good for the company, despite recession concerns.
Comments welcome.
[tags]apple, sales, $1,000, above, pc, commercials, pricing, profit, [/tags]
2 Comments
Aryeh Goretsky
May 20th, 2008
at 1:08am
Hello,
I would think that one nonreported segment is PC enthusiasts who build their own computers. As they may be barebones systems or individual components, their purchases may not show up in unit sales of computers.
Regards,
Aryeh Goretsky
Ron Schenone
May 20th, 2008
at 4:12am
Hello Aryeh,
As always, thanks for the information.