One of the most powerful forms of advertising is the tv commercial. Billions of big bucks are spent every year on trying to convince us consumers to buy this or that. To buy something we don’t need or want. But need to buy. So Apple’s latest round of Apple vs PC commercials continue as the onslaught against the lonely PC guy continues. But are these commercials really helping Apple?

One must conclude that they are. I personally believe that the folks at Apple are brilliant people. The iPhone and Mac Air speak volumes about their creative juices. Nothing really can compare to this two technological marvels. I would bet that consumers, beside Apple loyalists, bought these products in direct relationship to what they have seen on TV. These Apple vs PC ads actually give Apple credibility that they have better products than what others produce.

Apple is very proud of their accomplishment and has a web site dedicated to why you should buy a Mac. Also included are the Apple vs PC commercials, plus a smattering of why Mac is better sales pitch. The one I like the best was:

‘Thinking about upgrading to Vista? Even more reasons to get a Mac.

1. No upgrade nightmares.

Before
you can even think about Vista, you’ll likely need a new PC. Or
upgrades for memory, hard disk, and graphics card. Why go through all
that hassle, when you can just get a Mac?’

But with all of this great hype, plus smoke and mirrors, it makes me wonder just one thing? Why has Chris of Lockergnome fame dumped his Mac and gone back to a PC with Windows XP installed?

Comments welcome.

Apple get a Mac site is here.

[tags]apple, pc, commercials, windows, vista, better, mac vs pc guy, chris, lockergnome, [/tags]