Dell Star Power Website - Have Family & Friends Buy Your PC
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In a rather unusual way to sell new computers for the holiday season, Dell has set up a new website that puts a twist on how to get a new PC. You can setup a virtual piggy bank of sorts and have others donate towards your purchase. You must setup a Pay Pal account which your family and friends can contribute to in your name.
In theory your new PC purchase will be made by others. Dell has employed a wide of actors and actresses to assist you in selecting which PC is right for you as well. It seems that a similar gimmick worked well for Dell in their student campaign this past fall, so the company decided to give it a try during the holiday season.
It should be interesting to see how it works out for Dell and if it improves sales.
Comments welcome.
Website here.
[tags]dell. pay pal. computers, pc, friends, family, donate, virtual, account, [/tags]
5 Comments
Scott
November 25th, 2007
at 4:44pm
Maybe they can get the Dell Dude back.
daddyfantastic » Dell Star Power Website - Have Family & Friends Buy Your PC
November 26th, 2007
at 12:32am
[...] Check it out! While looking through the blogosphere we stumbled on an interesting post today.Here’s a quick excerpt[IMG Author Avatar] In a rather unusual way to sell new computers for the holiday season, Dell has set up a new website that puts a twist on how to get a new PC. You can setup a virtual piggy bank of sorts and have others donate towards your purchase. You must setup a Pay Pal account which your family and friends can contribute to in your name. In theory your new PC purchase will be made by others. Dell has employed a wide of actors and actresses to assist you in selecting which PC is right for [...]
JohnP@Dell
November 26th, 2007
at 3:57pm
Well, early indications are this campaign is a hit with our customers. For sure we think it signals a willingness by Dell to try new and different approaches to connect with customers. Stay tuned. There’s more where this came from ….
Ron Schenone
November 26th, 2007
at 4:18pm
Hi John,
Thanks for dropping by.
Ron
eraser’s blog » Blog Archive » Dell Star Power Website - Have Family & Friends Buy Your PC
November 27th, 2007
at 9:02am
[...] You can setup a virtual piggy bank of sorts and have others donate towards your purchase. … http://www.lockergnome.com/blade/2007/11/25/dell-star-power-website-have-family-friends-buy-your-pc/ The Blade by Ron Schenone, MVP [...]