The folks at Google have another toy for us to play with called Google Trends. This latest search feature allows you to compare up to five of your favorite search topics to see how the rest of the world shares your interests. You can even see which geographic locations in the world share your favorites. Google describes Google Trends as:

Google Trends analyzes a portion of Google web searches to compute how many searches have been done for the terms you enter, relative to the total number of searches done on Google over time. We then show you a graph with the results — our search-volume graph — plotted on a linear scale.

Located just beneath our search-volume graph is our news-reference-volume graph. This graph shows you the number of times your topic appeared in Google News stories. When Google Trends detects a spike in the volume of news stories for a particular term, it labels the graph and displays the headline of an automatically selected Google News story written near the time of that spike. Currently, only English-language headlines are displayed, but we hope to support non-English headlines in the future.

Below the search and news volume graphs, Google Trends displays the top cities, regions, and languages in which people searched for the first term you entered.

Need more search results? Try Hot Trends:

Hot Trends reflects what people are searching for on Google today. Rather than showing the most popular searches overall, which would always be generic terms like “weather,” Hot Trends highlights searches that have sudden surges in popularity. Our algorithm analyzes millions of web searches performed on Google and displays those searches that deviate the most from their historic traffic pattern. The algorithm also filters out spam and removes inappropriate material.

For each search, Hot Trends shows related searches, a search-volume graph, and the top cities. We also display news, blog, and web results to help give context about why a search may be appearing on the Hot Trends list today. Hot Trends is updated hourly. You can also choose a date in the past to see what the top Hot Trends for that date were.

Learn more about Google Trends from here.

Tags: google, trends, search