Google CEO Eric Schmidt has a simple message. “Don’t bet against the Internet.” The young CEO envisions a world in which technology will continue to evolve and how the rules of communication are being redefined by a new generation of Internet users. Using UTube as a example of how some people posted videos on the Internet to share with friends, this continued to expand until friends of friends also shared the video. He also believes that in five years mobile phones will have 10 times the capacity of todays phones.

During his talk with NBC Nightly News Weekend Anchor John Seigenthaler Schmidt spoke about Google advertising:

“Google will produce more targeted ads that will grow the advertising business,” he said. “We will not be stealing advertising revenue away from broadcasters.”

Schmidt repeatedly made the claim that Google and the use of Internet enterprises is a boon to the broadcasting industry.

He repeatedly emphasized that Google pursues a policy of partnerships in which both Internet and broadcasters can expand their advertising base and increase revenue.”

He also addressed copyright issues as well stating that ownership would be maintained by the user.  His contention is that by people copying content they actually help expand the audience that views the content.

The one statement he made  “I think that people who are using litigation to prevent change are betting against the Internet,” provides the key just how far the Internet has taken us all. As the Internet continues to expand it appears there will be two groups opposing each other. Those who seek to prevent us from viewing any music or video content that they wish to control and those seeking this content available for free to everyone. In should be extremely interesting to see how this will play out in the coming years.

Personally I believe that in the long term that the people will prevail.

Full article here.

[tags]google, mobile, phones, advertising, litigation, internet,  [/tags]