The reputation economy dovetails perfectly with the theory of affective economics where the consumer is active, emotionally engaged and socially networked. It is here that the brand is constantly vetted as a “commodity of choice.” These are the commodities picked by the target knowledge community through the hypersocial sphere of media they chose to consume. [...]
When Renny Gleeson, Global Digital Strategies Director for Wieden + Kennedy, started talking about virtual worlds at the Inverge 2007 conference people listened. I will paraphrase what he said which was this:
A brand is NOT a moment in time. It is a relationship. A relationship built and maintained by on ongoing dialogs [...]
Gnomedex is like the big screen vs. your home theater or the stadium game vs. the television set. You can smell the popcorn and hotdogs, talk to drunk people in person as well as have an opportunity to see the animals, not in their natural environ, but behind the various veneers they use to [...]
Ya gotta start somewhere… Or at least it sounded like a good idea at the time. “Let’s take a clip from the Pirillo interview and throw it up onto YouTube to get this party started.” Yea, then we can make a blog post with some links to segments of the live stream so [...]
Not just a different drummer but a double drummer. A one man band determined to play metal trash can lids like cymbals. As Chris Pirillo would say “I have a number of opinions, maybe not all of them correct.” Picture this… Pirillo’s friend John Anthony Hartman is poking questions like a sharp stick, [...]
So we filliped the switch early, since the geared showed up, and went out last night to Blogger Geek Dinner at Jive Software, thanks for the food and drink, we thew on the gear and went out. We had the password removed from http://justin.tv/alphageek web site and http://www.alphageek.tv around 12:20PM on 7-19-07 and the FedEx [...]
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