Creative Commons was launched in 2001. The initial set of Creative Commons licenses were issued in 2002. Whether you like the idea, dislike it, or somewhere in between, in an age where our patent laws have changed little since they were created for mining claims, anyone who does anything to evolve this area of [...]
The reputation economy dovetails perfectly with the theory of affective economics where the consumer is active, emotionally engaged and socially networked. It is here that the brand is constantly vetted as a “commodity of choice.” These are the commodities picked by the target knowledge community through the hypersocial sphere of media they chose to consume. [...]
When Renny Gleeson, Global Digital Strategies Director for Wieden + Kennedy, started talking about virtual worlds at the Inverge 2007 conference people listened. I will paraphrase what he said which was this:
A brand is NOT a moment in time. It is a relationship. A relationship built and maintained by on ongoing dialogs [...]
With Inverge 2007: The interactive Convergence Conference approaching, a number of convergence discussions from this past year have come to mind. The conference is a multi-disciplinary conference happening on Thursday & Friday September 6-7 in Portland, Oregon focusing on the invergence of media platforms, online + offline, content + advertising, corporate content and consumer-generated [...]
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