One thing that I’ve learned very quickly when I dipped my feet into the world of blogging and online technology is the importance of the reader. Ultimately, you’re not writing for yourself but for your audience. When you write a review of a product, it’s about how that product would be a good buy for your reader. When you give advice or technical support, it’s about putting it in the reader’s terms and applying it to the reader’s situation.

It’s about giving back to the community which supports you by reading your content. It all boils down to one singular idea: the community. Without the community, you have nothing. Sure, you can be producing content, but if you don’t have the backing of the community, your community, you won’t get very far.

The main importance of the community, however, is how the community can help you. A lot of times they will offer suggestions to help improve you. Collectively, this vast amount of knowledge and critique of the work you do becomes critically important to your success. If you don’t embrace the community, you lose everything, including your respect. Not only does this apply to the online blogging world, but also to products and services. I’ve covered this idea more than once (see the two blog entries previous) so I won’t repeat myself.

There aren’t too many ways to involve the community–the more the better. Get yourself on YouTube, or even Twitter. Twitter is one of those things that is ridiculously simple but can have such a profound effect on your community (speaking of which, here is my Twitter). The community subscribing to simple blurbs or mini-posts gets them surprisingly involved. It lets them tune into who you are as a content producer and get into your mind a little bit more on a casual level. Share interesting links or quick thoughts on emerging news. Let them get involved in your thought processes and they’ll only turn around a help you back by offering suggestions.

In summary: everything from products to services to blogging to online content should be first and foremost about the community. Otherwise, you end up with garbage.

I am currently a team member, support team member to be exact, for the open-source phpBB project. Last week, Computerworld Australia asked us several questions about version 3.0 that we released 2 months ago. I was glad to be a part of answering some of these questions.

You can check out the article, entitled phpBB3 takes giant strides from predecessor from Computerworld’s Australia site, located here.

Ten years ago if you would have told someone you had a blog, they would have been confused. While the term itself has existed for around 9 years now, its current meaning wasn’t realized until around 2003 or 2004. Originally, it simply meant “weblog” or a journal of your life online. You described events that happened to you just like you would in a handwritten personal journal.

These days, a blog is much more than a journal. While many people operate “web journals,” a much smaller portion operates what I would consider to be a true “blog” in its current meaning. Blogs have become a place for not only journalism by the public (which has seriously impacted the area of politics), but also a way to provide and spread information. Some of the most popular blogs on the internet take current events, provide their own opinions concerning those events, and make any recommendations or suggestions as a result.

Blogs have become what I believe the single most powerful and influential medium of the spread of information, whatever it may be, across the internet. Ranging from “how to” articles, to in-depth critiques of politics, to why you liked the movie you saw last night or why you chose to purchase a specific product, it not only covers a wide range of topics, but also carries a lot of power. Blogs get information out there.

I personally saw this power firsthand, albeit not as major as some people have. When I wrote about the trouble I had with Kensington’s website and trouble with Kensington’s customer support line, four days later I received a comment on that post from Kensington’s product manager about the issue. How he found the blog entry, I’ll never know. At no point did I give out my website or email address which could have led him there. Chances are he was doing a PR search concerning Kensington and found my blog entry. One week later, I not only got the product I was looking for, but got it for free and only after he had gone through a bit of trouble to find a discontinued item for me.

While that item was only a mousepad, it even more shows the true power of blogging in 2008. If someone such as that product manager is so concerned about every bit of PR out there about his company, even about a mousepad, how much more concerned should politicians be concerning world matters and the voices of the public?

This is demonstrated by people around the world being executed and imprisoned for giving their opinion online concerning their local politics.

What do you think? How powerful is blogging really, and how will it change things in 2008 and beyond?

Let’s take a trip back in time. The year is 2003 and the internet is a rather pleasant place to be, although looking back we wouldn’t make that claim. MySpace and Facebook didn’t exist and half of the world didn’t visit them at least once per day. No one knew what AJAX was let alone used it on their websites. Flash-driven websites were the “cool thing to do.” But most importantly, the idea of using the internet as a “platform” and the convergence of technologies was near non-existent.

Then this whole concept of Web 2.0 came along and everyone was confused about what it really meant. People claimed that their websites were Web 2.0 and companies even dedicated their so-called services to help people make their websites Web 2.0 compatible. Some people even jumped the gun and claimed that Web 3.0 exists.

The change that happened in late 2004 when people started really understanding what the Web 2.0 concept was all about. It was about convergence of internet technologies and using the internet as a platform for full applications. Instead of running a program on your computer, why not run that program on the internet where you can have access to it from anywhere you go?

To be honest, if we’re still dealing with desktop environments on our computers in 15 years, I’ll be surprised. Your entire desktop environment will be web based and you’ll have access to it from anywhere, but your files and documents will be stored locally for safety. You won’t be putting in a CD to listen to music, you’ll be using a music subscription service to listen to anything you want. You’ll have access to anything from anywhere at any time. All of your devices will work together, and all websites will be able to communicate and share information with one another.

And here is where I think Social Networking sites have failed. Their very idea in concept form is awesome. If we can connect technologies, why don’t we connect people together from all over? Let’s create a social map of the world on the internet. However, what social networking sites have lost sight of is that the whole point while doing these things is to converge technologies. With their immense popularity, their potential to drive forward convergence of web technology is just as immense. Why haven’t they taken advantage of it?

Picture this: Instead of you needing to upload photos of yourself to MySpace or Facebook, why not allow you to associate your MySpace account with your Flickr account? What if I could send an email to someone but I didn’t know their email address? What if I could use the information about that person I did know to send them an email? What if I could fully control each and every one of my accounts without even needing to launch a browser? And what if I could update all of my accounts at the same time with the same information?

The possibilities are endless. AJAX is only one very small part of the concept of Web 2.0. AJAX is the User Interface side of the vision of convergence of technology, not the convergence itself.

Social networking sites have failed at what could have been (and what still could be if they play their cards right) an awesome breakthrough in web technology and even your computing experience as a whole. MySpace and Facebook are right now just a place to “hang out” and post silly surveys. They each let it come to that, when it fact it could have been a complete portal to socialization and conversation and the computing experience as a whole.

Tags: social networking, internet, standards, technology, myspace, facebook