RotoExperts Acquires Diamond Draft Software
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I’ve known Keith Macari for a few years, and was very surprised to learn that he had a sweet draft assistance tool for baseball. I was even more surprised, and not a little intrigued, when my baseball writers and editors started raving about how good it was. After sitting down with Keith we realized that between his technical skills and our marketing abilities there was a deal to be made, and we did it pretty quickly. As you can imagine I am very excited about the future.
And the press release
December 16, 2008, Safety Harbor, FL. RotoExperts, LLC announced today that they have acquired Diamond Draft Fantasy Baseball Draft Software. The acquisition includes all intellectual property including source code, the Diamond Draft web site and customer database.
Diamond Draft Software, operating since 2001, has built a dedicated user base with its cutting edge approach to managing fantasy baseball drafts. Diamond Draft will undergo some minor improvements as part of the acquisition, and it will be offered in the upcoming RotoExperts Fantasy Draft Central service with an option to be bundled with the RotoExperts Fantasy Baseball Draft Guide. RotoExperts will rebrand its line of fantasy draft software, formerly Xpert’s Edge, with the Diamond Draft name. Financial details of the acquisition were not disclosed.
“Fantasy drafting software has been an interest of our leadership team since the origins of the company,” said Ben Ice, founder of RotoExperts.com. “After building a custom application for the NFL season, we decided that it would be most efficient to acquire an existing product heading into the upcoming fantasy baseball season. Diamond Draft is one of the best applications available in this space, and we are thrilled to be able to build upon such a well-designed tool moving forward.”
“I’m really excited about the merger between Diamond Draft and RotoExperts,” added Keith Macari, founder of Diamond Draft. “This merger will be an immense benefit for current and future Diamond Draft users. The first-rate staff at RotoExperts will supply far greater depth with player info, values, and projections. Another plus is that a greater effort can be put towards program enhancements. Improved player information and an enhanced program will be a huge win for everyone involved.”
In addition to more traditional marketing efforts, RotoExperts is also working with baseball sites and blogs interested in generating income by offering Diamond Draft to their readers. “There are thousands of smaller web sites and blogs struggling in today’s economy to generate revenue” said Ice. “Our marketing team will reach out to them with an excellent opportunity to help their readers and generate revenue for their operations.” Interested sites can contact Ice at ice at rotoexperts.com.
Existing customers will be “grandfathered” into the new program, with the software remaining available at the 2008 pricing for as long as there is no lapse in service for any full baseball season.
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RotoExperts Acquires Diamond Draft Software | GOT COLTS
December 23rd, 2008
at 2:46pm
[...] I’ve known Keith Macari for a few years, and was very surprised to learn that he had a sweet draft assistance tool for baseball.A I was even more surprised, and not a little intrigued, when my baseball writers …http://www.lockergnome.com/abenjamin/2008/… [...]